Don’t Copy/Paste Your Marketing Strategy
Understand the context of customers, competition, and your company. Align to customer need.
Captivate your audience with differentiated identity, messaging, and content. Stop blending in.
Generate business results by compelling your customers to act. Why settle for the forgettable?
Specialization
Messaging and Positioning
Craft memorable and repeatable messaging that connects your business and technology values with the needs of your customers. Distill and organize all your ideas into clear themes that will drive differentiated messaging for your website, decks, collateral, and content.
Content Strategy
“More” is not a content strategy. Don’t add to the noise — cut through it. Marketing is the business of human reaction. Educate, inform, entertain, provoke, and engage customers through truly unique perspectives and counter-current content.
About Context Strategies
Context Strategies is operated by Chris Heggem (That’s me. Hi.).
I’m a marketing strategist who specializes in B2B tech. I help companies with unique products and services establish their identity to communicate more clearly with customers, differentiate from competition, gain marketshare, and drive revenue. Over the last 15 years, I’ve worked with and advised over 50 Silicon Valley startups to solve their marketing challenges including Noname Security, Avi Networks (acquired by VMware), Yubico, Sofi, and PagerDuty.
Let's Chat.
If you’re interested in a consulting or advisor relationship, please contact me below.